Twilight saga has made lots of people popular. And not only people but fashion brands too. For example, BB Dakota label is having a huge increase in sales at the moment because one of the jackets produced by it was worn by Kristen Stewart’s character Bella Swan in the movie.

The American fashion label has decided to use this unexpected popularity as an advantage and is creating a range of clothes inspired by the vampire film.

What is interesting is that the canvas coat, that is now so well-known, was not supposed to be used at all. It’s pure luck that it happened.

Twilight costume designer Wendy Chuck said:

I was planning to use the brown hoodie for that sequence but the director of photography hated the fact that her hair and the jacket were both brown and felt she got lost in it.”

The new BB Dakota line will be launched this fall. It will feature skinny pants, hoodies and other outdoor-style clothes inspired by the film.

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