3.5 seconds. That’s the average amount of time between a world issue hitting mass consumption, and a related shoot concept entering the collective mind of the fashion magazine world. You name it – drugs, poverty, war… if it’s on society’s mind, it’s in the pages of Vogue, or Harpers Bazaar, or somewhere.

This time it’s Global Warming. Does the shoot say much? No. Does it have to? No. Eniko Mihalik puts on a serious face, some utility outfits; has awesome hair and a stupidly-toned exposed midriff and suddenly no-one’s thinking about the weather.

And ok I obviously made up that statistic in the first line. But for Harpers Bazaar and co it’s sometimes just a race to get there first, isn’t it?

Model: Eniko Mihalik
Photographer: Peter Lindbergh

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