Britney Spears looks hot and glamorous posing for Candie’s Spring-Summer 2010 campaign titled “Britney Spears Through The Lens”. Last season when the songstress graced the shoots some of the images were retouched, but this time she looks natural and beautiful thanks to regular workouts.

The new campaign for Candie’s was captured by three acclaimed photographers – Annie Leibovitz, Mark Seliger and Terry Richardson – at Paramount Studios in Hollywood late last year. All the three took various approaches to work and the photos are absolutely different from each other in the result.

Annie Leibovitz went for a black-and-white version and created pictures with Britney looking chic and sexy. The singer was featured on a dark grey background wearing a black dress embellished richly at the cleavage.

Terry Richardson chose a plain white set for the shoot. Brightly colored pink teddy that was placed on the girl’s shoulders and funky shoes and bracelets added colors to the photos. Britney was dressed in a white lingerie ensemble that looked great on her toned-up body. (See the photo here.)

Mark Seliger placed the songbird into a Moulin-Rouge environment, all pink and girlie. She was also featured on a Harley-Davidson motorcycle dressed in jeans and a red belted top.
Ms Spears liked being a model very much. She considered a great honour to work with professional fashion photographers.

She said:

Annie, Mark and Terry are three of the biggest photographers in the world. I am honoured to be working with them for my Candie’s Only at Kohl’s ads. It was an amazing shoot, and I know my fans are going to love the cool images. I’m very excited to be working with Candie’s for a second season.’

Dari Marder, chief marketing officer of Iconix Brand Group Inc., who own Candie’s said that inviting Spears to front their campaigns had been a wise idea.

Talking about the success of 2009 he said:

It’s hard to pinpoint whether the sales are from marketing or pricing but it was one of our best years.’

Britney confessed that she liked Leibovitz’s photographs best. Which pics do you think are the best?

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