Photography by Khuong Nguyen

New Arjowiggins Creative Papers’ initiative goes one step further to help preserve the world’s forests at Copenhagen conference

Responsible forestry management can and will make a significant contribution to the preservation of the environment. Ahead of the United Nations Climate Change Conference taking place next week, Arjowiggins Creative Papers is launching an innovative and thought-provoking campaign to support the global summit.

Arjowiggins Creative Papers already offers an extensive range of Forest Stewardship Council (FSC) certified, CarbonNeutral® and recycled stocks. Driven by its mission that paper can help to preserve the world’s forests, the leading manufacturer of creative eco-sustainable papers is going one step further with a new campaign that combines decisive action with cutting-edge design and proactive education on climate change.

PAPER THAT PRESERVES FORESTS

For each of the state leaders attending the summit Arjowiggins Creative Papers is committing to protecting one hectare of Brazilian rainforest. In cooperation with international conservation charity, the World Land Trust, the paper company is funding a programme for 65 hectares of threatened rainforest to be protected and managed as part of a reserve in Brazil. The preservation of the world’s forests is a key business commitment for Arjowiggins Creative Papers, as the company recognises the important role trees play in helping the environment through CO2 capture. As all Arjowiggins Creative Papers’ brands are FSC certified, the company strongly endorses systematic regeneration. Indeed, paper is one of the few materials that when used responsibly is completely renewable.

At the heart of the Copenhagen campaign is a unique collaboration with up-and-coming French designer Matthieu Missian. Arjowiggins Creative Papers commissioned the talented young designer to create a paper cut-out sculpture to communicate the message that we can all take steps to protect the world’s forests and help to address climate change. The hand crafted paper tree growing out from a sheet of paper has been created using stocks from the Curious Collection, Keaykolour and Rives ranges.
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Gilles Pelissier, Marketing Director at Arjowiggins Creative Papers, comments: “We are committed to changing attitudes and behaviour among end users, designers and printers when it comes to paper usage and this is why we have developed this innovative creative paper campaign that goes one step further by protecting the Brazilian rainforest.

“Design is a powerful tool, which we want to use to send a positive but thought-provoking message to the delegates attending the UN conference that taking simple steps like using FSC paper can make a big difference in addressing climate change. In December Copenhagen will take centre stage in the world’s environmental debate and we believe this conference is a chance to decide on a concrete and effective plan for reducing global carbon emissions.”

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